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7280
/month
Average US Salary
1700
/month
Average LatAm Salary
77
%
Potential Savings
Digital Marketing Manager
Job Description
Digital Marketing Manager
Tasks:
Develop, implement, and manage marketing campaigns that promote the company and its products or services.
Enhance brand awareness within the digital space and drive website traffic to acquire leads/customers.
Identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertising.
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
Manage social media marketing campaigns.
Set digital marketing strategies using all necessary tools (e.g., website, emails, social media, and blogs).
Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
Work with marketing staff to develop detailed marketing plans for all media channels and sales teams.
Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
Communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
Digital Marketing Manager
Qualifications:
Bachelor’s degree in marketing or relevant field.
A minimum of 5 years of experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Solid understanding of HTML, CSS, and JavaScript is required.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.
Skills in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Strong analytical skills and data-driven thinking.
Experience in optimizing landing pages and user funnels.
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