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% by hiring top 1% nearshore talent in Latin America.
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Average US Salary
Average LatAm Salary
Create email marketing campaigns to promote products or services.
Ensure marketing message is conveyed clearly and delivered properly to prospects.
Develop a personalization strategy to tailor messages to targeted audiences.
Conduct A/B testing on various email campaigns to establish the most effective.
Track and analyze direct and interactive marketing campaigns.
Use statistical analysis and reports to create campaigns.
Coordinate and monitor the maintenance, integrity, and security of several databases.
Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
Optimize emails for mobile devices.
Purge non-deliverable email addresses and opt-outs.
Proven experience as an email marketer or digital marketing specialist with a strong focus on email.
Proficient understanding of email marketing operations, technology, testing techniques, and platforms.
Solid understanding of KPIs and marketing strategies.
Hands-on experience with HTML and content management systems.
Proficiency in marketing automation technology.
Knowledge of SEO/SEM and Google Analytics.
Familiarity with analytical and database tools.
Excellent written communication and copywriting skills.
Strong project management skills.
An ability to work under tight deadlines.
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