Growth Marketing Manager

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Growth Marketing Manager

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8160

/month

Average US Salary

2800

/month

Average LatAm Salary

26

%

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Growth Marketing Manager

Job Description

Growth Marketing Manager

Tasks:

Develop and execute growth marketing strategies and plans to drive user acquisition, engagement, and retention.
Analyze data and user feedback to identify areas for growth and optimization.
Conduct A/B testing and experiments across various marketing channels.
Collaborate with product teams to refine product positioning and strategy.
Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, etc.
Leverage SEO, content marketing, and social media strategies to increase online presence and brand awareness.
Coordinate with sales and marketing teams to align on lead generation and conversion strategies.
Monitor and report on growth initiatives' performance, using metrics such as customer acquisition cost, lifetime value, and conversion rates.
Stay up-to-date with the latest trends and best practices in online marketing, growth hacking, and measurement.
Manage a team of marketing professionals and oversee their projects and growth initiatives.

Growth Marketing Manager

Qualifications:

Proven experience as a Growth Marketing Manager or similar role with a focus on digital marketing.
Strong analytical skills and data-driven thinking.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Experience in setting up and optimizing PPC campaigns on major search engines and social media platforms.
Familiarity with A/B testing, conversion optimization, and growth hacking techniques.
Excellent understanding of the full marketing mix, including SEO/SEM, content marketing, and social media strategy.
Strong team management and communication skills.
Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
Creative thinking with an ability to use data to inform decisions.
Demonstrated ability to be both strategic and tactical to solve complex problems.

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