Paid Ads Manager

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76

% by hiring top 1% nearshore talent in Latin America.

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Paid Ads Manager

s for up to

76

% less

We’ve helped hundreds of clients hire amazing staff in Latin America.

5730

/month

Average US Salary

1350

/month

Average LatAm Salary

76

%

Potential Savings

Paid Ads Manager

Job Description

Paid Ads Manager

Tasks:

Create and manage PPC campaigns across various digital platforms such as Google Ads, Bing Ads, social media platforms, and more.
Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
Analyze websites and social media pages to recommend paid advertising strategies.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
Develop and maintain reporting on all levels of analytics across paid media channels.
Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
Optimize landing pages for search engine marketing (SEM).
Create and test new ad creatives, landing page designs, and messaging for campaign improvement.
Collaborate with internal teams to create landing pages and optimize the user experience.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Paid Ads Manager

Qualifications:

Proven experience as a Paid Ads Manager or Digital Marketing Specialist.
Experience with PPC campaign management, data analytics, and tools.
Familiarity with A/B and multivariate experiments.
Knowledge of SEO and digital marketing concepts.
Working knowledge of ad serving tools (e.g., DART, Atlas).
Proficiency in managing moderate to large scale PPC budgets.
Good understanding of web analytics tools (e.g., Google Analytics, WebTrends).
Familiarity with multiple platforms (e.g., AdWords, Facebook Ads, Bing) is preferred.
Excellent communication skills.
Analytical thinking with strong math skills.
BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus.

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