Programmatic Marketing

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75

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Programmatic Marketing

s for up to

75

% less

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6050

/month

Average US Salary

1500

/month

Average LatAm Salary

75

%

Potential Savings

Programmatic Marketing

Job Description

Programmatic Marketing

Tasks:

Develop and execute programmatic media buying strategies across multiple platforms, including display, video, mobile, and social media.
Utilize data-driven insights to optimize campaign performance and targeting.
Manage real-time bidding (RTB) and programmatic direct campaigns.
Collaborate with marketing teams to align programmatic strategies with overall marketing objectives.
Monitor and analyze campaign performance data to identify trends and opportunities for improvement.
Stay up-to-date with programmatic media market developments and emerging technologies.
Manage relationships with demand-side platforms (DSPs), data management platforms (DMPs), and other ad tech vendors.
Create and manage audience segments for targeted advertising.
Oversee budget allocation and manage campaign spend to maximize ROI.
Develop and maintain detailed reports on programmatic campaign performance and insights.

Programmatic Marketing

Qualifications:

Proven experience in programmatic media buying or digital advertising.
Strong understanding of DSPs, DMPs, ad exchanges, and other programmatic advertising platforms.
Proficiency in data analysis and use of analytics tools to measure advertising effectiveness.
Knowledge of real-time bidding (RTB) processes and strategies.
Familiarity with ad targeting and segmentation techniques.
Strong analytical and problem-solving skills.
Excellent communication and negotiation skills.
Ability to manage multiple campaigns and projects simultaneously.
Bachelor's degree in Marketing, Advertising, or a related field.
Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.

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